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Mirra 2 in Motion

    Mirra 2 in Motion

    In telling the Mirra 2 story, we centered our positioning and customer-facing messaging on the idea of "motion."

    Mirra 2 supports today's common work style, which is always in motion. In addition, the chair provides healthy support for people as they move throughout their work day. Finally, Mirra 2 moves our environmental advocacy forward, building on the strong foundation established with Mirra.

    Together, these four "In Motion" paragraphs provide a quick outline for presenting the Mirra 2 story to potential customers.

    Together in Motion

    As work evolves, and we become more active, flexing from individual to collaborative work in an instant, Mirra 2 moves as you do, at one with your body. When you sit, Mirra 2 adapts to you instantly.

    Shift and it dynamically supports even your slightest movements.

    By rethinking every part of a successful design, we made Mirra 2 leaner, lighter, and so responsive it supports you wherever you go.

    Mirra 2 advances how you sit.

    Support in Motion

    The Mirra 2 Butterfly Back, with its exceptional responsiveness and intuitive feel, results from inventing a proprietary method for merging a fabric layer with polymer veins to create an intelligent support structure. This hybrid structure, shaped for dynamic support, keeps your body in healthy alignment.

    Ingenuity is also apparent in a new seat design that increases air flow to keep you cool, and a reinvented Harmonic 2 tilt that creates a smooth and balanced feel as you move from one posture to another.

    Beauty in Motion

    The lean design of Mirra 2 brings a sophisticated profile and visual lightness to any space. Added selections for textile and frame colors-and the opportunity to combine them creatively - along with new options for base finishes increase your range of choices.

    Responsibility in Motion

    Less material used intelligently - also known as dematerialization - makes Mirra 2 more responsive to your body, and more responsible to the earth.

    At 24 percent lighter, Mirra 2 has a carbon footprint that's also 25 percent smaller.

    By moving sustainable design forward, we're building on Mirra's legacy as the first office chair developed from the ground up using design for the environment principles.

    See also

    • Mirra 2
    • Introduction
    • A Good Chair Matters
    • Behind the Design
    • Why Mirra 2
    • What We Preserved
    • What We Improved
    • Telling the Story
    • Leading with Insight Selling
    • Presentation Tips
    • Product Features
    • Butterfly Back
    • Seat Design
    • Harmonic 2 Tilt
    • User Needs
    • Vocabulary
    • Material Choices
    • Resources & Information
    • Environment
    • Adjustments
    • Competitive
    • Performance Seating Matrix
    • Mirra vs. Mirra 2
    • Learning & Selling Tools
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